Our partnership with Ably, was one formed the year before this commercial was created. As they had already released multiple product based videos & media, we wanted to develop a small campaign aimed at their earliest demographic; the traveler. We created a lifestyle narrative, where a young woman feels nostalgic towards a photo of her grandmother. She leaves work early, grabs her Ably outfit and heads out to the same place where the iconic photo was taken.
Director/DP - Jordan Tan
AD/DP - Garrett Lennington
Producer - Ronnie Hamilton
Grip/Gaff - Kevin Keogh, James Harrell & Jake Crocker
Post Production - Jordan Tan
Sound Design - Ronnie Hamilton
Song Used - “Before There Was A Before” by Birds Are Indie
Photography - Connor Jalbert, Ben Wickstrand & Jeremy Olson Jr.
Talent - Miah Fowler, Scarlet Parke & Maryam Rouhfar