“LCAT” is an all ages training camp for MX riders to learn from one of the best, Landon Currier. We were invited to the camp to not only capture media from the event itself, but learn more about the man behind the brand, Landon himself. Following a career ending injury weeks leading up to the National Championship, Currier hasn’t wasted a second in creating a name for himself. With the opening of his LCAT camps and his steadfast effort to shape the MX industry, we began a relationship by offering brand and visual strategy for upcoming events and openings.
Producer - Ben Wickstrand
Photo - Connor Jalbert & Ben Wickstrand
Creative Direction - Ronnie Hamilton & Landon Currier